Last Product Purchased Essay Example for Free

Last Product Purchased Essay Think for a moment about the last product you purchased. What was the product? What is the brand name of the product? How would you describe the customer for this product? What is the product’s closest brand competitor? Explain why you chose this brand rather than the competitor’s brand. How did the marketing for the product influence your purchase? The last product I purchased was my new car. It is a 2012 Chevrolet Malibu. The customer for this product would be a young adult to middle aged adult. The customer for this car wants a car that is smaller in size but one that also has plenty of room for at least 4 people. The closest brand to this car would be, in my opinion, the Pontiac G8. When I purchased my Malibu I went to test drive the G8. It was a 2011 and had only a few miles on it. It was traded in for a different car because the car was too small for the current owner. I loved the G8 and it was everything I wanted. It was only a couple thousand dollars less than the Malibu and the Malibu was brand new with only 20 miles on it. My husband is the one who really liked the Malibu and talked me into test driving it. Needless to say that is the car I choose. I chose this particular car because with the FREE extended warranty and the rebates on this car it turned out to be a cheaper car than the G8 but also a better car. Honestly the marketing on this car did not influence my opinion at all. I never thought about this specific car until at the dealership that day. When I purchased this car Chevrolet has awesome rebates and interest on their new vehicles. After my purchase I stared seeing, or paying attention, to the commercials on this car and I am positive I made the right decision. If I would have paid attention to the commercials on this car it would have been the car I chose anyway.

The Writer and The Thought-Fox :: Comparative, Wilbur, Hughes

The metaphorical voyage found in Richard Wilbur’s â€Å"The Writer† and the experience described in Ted Hughes’s â€Å"The Thought-Fox† show events in which a journey of discovery is made. Though their theme and metaphors are vastly different, many parallels exist between their use of animals and their creation of sensorial imagery. In this way, the reader finds how the voyage of life and the flight of a bird are akin to the adventures of a fox; one can hope to direct fate, but we must let it run its natural course. â€Å"The Writer† begins with the speaker informing the audience that his daughter is â€Å"at the prow of the house† (1) where his â€Å"daughter is writing a story† (3) as â€Å"the windows are tossed with linden† (2). From the beginning of the poem, the speaker begins to deliver an extended metaphor of life’s voyage with the phrase â€Å"prow of the house† (1). Moreover, the speaker continues it throughout the poem with phrases such as, â€Å"Like a chain hauled over a gunwale† (6) or â€Å"I wish her a lucky passage† (Line 9) or â€Å"Beating a smooth course† (29). In addition to the metaphor, the Wilbur depicts precise imagery and a symbol for the audience to experience. One example of imagery is found in the line, â€Å"Where light breaks, and the windows are tossed with linden† (2). Not only does this line create a sense of confined—yet open—space, but the audience can easily imagine the sound and wave-like movements coming from the swaying linden trees. Another image created is two people anticipating the â€Å"starling† (19) to fly smoothly into the outside world as they watch the â€Å"sleek, wild, dark / and iridescent creature† (22-23) â€Å"helplessly from . . . through the crack of a door† (20). Lastly, Wilbur utilizes the form of a small fragile bird trying—repeatedly—to fly out of an unfamiliar room into the world. As the speaker’s daughter will have struggles during her life because situations are unfamiliar to her. Similarly, â€Å"The Thought Fox† establishes the physical setting very quick; the speaker is a room in which â€Å"something else is alive / besides the clock’s loneliness† (2-3) and where there is a â€Å"blank page† (4) where the speaker is imagining a forest at midnight. In doing so, Ted Hughes begins to create a metaphor of darkness with the phrase â€Å"midnight moment’s forest.† The darkness found in this forest represents the unknown bounds of the human imagination because the deeper one goes into darkness the further one â€Å"is entering [into] loneliness† (8). The Writer and The Thought-Fox :: Comparative, Wilbur, Hughes The metaphorical voyage found in Richard Wilbur’s â€Å"The Writer† and the experience described in Ted Hughes’s â€Å"The Thought-Fox† show events in which a journey of discovery is made. Though their theme and metaphors are vastly different, many parallels exist between their use of animals and their creation of sensorial imagery. In this way, the reader finds how the voyage of life and the flight of a bird are akin to the adventures of a fox; one can hope to direct fate, but we must let it run its natural course. â€Å"The Writer† begins with the speaker informing the audience that his daughter is â€Å"at the prow of the house† (1) where his â€Å"daughter is writing a story† (3) as â€Å"the windows are tossed with linden† (2). From the beginning of the poem, the speaker begins to deliver an extended metaphor of life’s voyage with the phrase â€Å"prow of the house† (1). Moreover, the speaker continues it throughout the poem with phrases such as, â€Å"Like a chain hauled over a gunwale† (6) or â€Å"I wish her a lucky passage† (Line 9) or â€Å"Beating a smooth course† (29). In addition to the metaphor, the Wilbur depicts precise imagery and a symbol for the audience to experience. One example of imagery is found in the line, â€Å"Where light breaks, and the windows are tossed with linden† (2). Not only does this line create a sense of confined—yet open—space, but the audience can easily imagine the sound and wave-like movements coming from the swaying linden trees. Another image created is two people anticipating the â€Å"starling† (19) to fly smoothly into the outside world as they watch the â€Å"sleek, wild, dark / and iridescent creature† (22-23) â€Å"helplessly from . . . through the crack of a door† (20). Lastly, Wilbur utilizes the form of a small fragile bird trying—repeatedly—to fly out of an unfamiliar room into the world. As the speaker’s daughter will have struggles during her life because situations are unfamiliar to her. Similarly, â€Å"The Thought Fox† establishes the physical setting very quick; the speaker is a room in which â€Å"something else is alive / besides the clock’s loneliness† (2-3) and where there is a â€Å"blank page† (4) where the speaker is imagining a forest at midnight. In doing so, Ted Hughes begins to create a metaphor of darkness with the phrase â€Å"midnight moment’s forest.† The darkness found in this forest represents the unknown bounds of the human imagination because the deeper one goes into darkness the further one â€Å"is entering [into] loneliness† (8).

British Airways – a Pr Case Study

INTRODUCTION: It was time when British Airways showed the world the future of travel with the opening of Heathrow Airports spectacular new Terminal 5. Opening on the 27th of March 2008, inaugurated by Queen Elizabeth (the second), the terminal completely failed in the first two weeks of its operation. Insufficient staff training and testing, coupled with a disruption in the Terminals IT systems led to around 500 flights being cancelled. SEGEMENTED ANALYSIS (What went wrong): 1. Logistics and Planning: Rather than properly training the Bag Handlers and staff members, they were simply shown around the whole Terminal.Where in weeks ago before the terminal was inaugurated they should have been trained with trail runs. Due to lack of training they found it difficult to navigate through the Huge building causing inconvenience to the passengers. Duties should have been delegated, and training should have been conducted in a specialized manner with people doing only their assigned tasks. 2. Technical and Human Errors: a. The computer systems didn’t recognize staff ID’s b. Doors meant to be open were locked. c. 17 out of the 18 terminal lifts were jammed d. The transit system meant to move passengers broke down. . Carousels, escalators, walkways and electronic screens all failed. f. Baggage handling system (capable of handling up to 12000 bags an hour) crashed by 11 am All of the above mentioned problems occurred because the whole terminal had never been tested in a â€Å"live† terminal situation. There was lot of miscommunication from one department to another also technicians were not alert as to what were the terminal requirements. 3. Lack of leadership and Hubris: One week before its openings BAA declared â€Å"We have a world class baggage system that is going to run perfectly on day one†.Despite the hitches reported by the baggage staff, the management was complacent and over looked all technical problems. Also the BA office that should have sorted out all such concerns were shut on the last week. The management shouldn’t have been so slug and unnerved about these technical faults. Everybody just seemed jubilant about the opening of the terminal, there by discarding chances of any problems that might occur. In fact the management should have cross-checked and re-run the whole terminal to make sure nothing went wrong specially after making tall claims in Public. 4.Low Morale and Goodwill: Staff complained that morale in the last few months has been very low. Whenever BA got into any mess the people helped out. But with a mistake of such degree even its goodwill evaporated. On the day, disoriented baggage handlers and stressed ground staff became surly and unhelpful as they didn’t know how to handle the situation and the problems kept unfolding. The management shouldn’t have let the problem reach such a level. There was a clear communication and gap and the Staff didn’t know how to react and just gave up under pressure as they didn’t consider it their fault. . Lack of Communication & Crises Management: BA decided to disappear right when the problems were beginning. There was a total breakdown in communication both internally and externally. There was nobody to help with announcement or information, monitors weren’t working, nobody to help with baggage. Only 2 out of the 26 information desks were operational. Passengers arrived but the flights were delayed, others were told their flights were cancelled when they were scheduled. There was chaos all around with nobody knowing what to do. The management at BA should have led by the front on such an occasion.Even if things were going the other way, they should have been there trying to find a solution instead of exiting via the back door, as they were in charge of handling any crises what so ever. This was one of the biggest drawbacks. 1. What advice would you give BA and BAA right now? Shutting T5 for a fe w days and then restoring operations is not an option as the Terminal is running and it would be a major problem, shutting all activities. Thus the management of BA and BAA should collectively stand up and 1stly publicly announce all the faults, so the customers know as to what went wrong.Then section by section they should start rolling work. Which means, shut down a particular section first, fix it up and move on to another. There by not totally shutting operations. The Baggage systems should be fixed first, after which the elevators etc should be fixed. Also they should make sure that they have an active workforce. Information Desks should be restored with people communicating exact details of the situation. The staff should be spoken to by the management themselves. It’s important their morale is boosted. Everybody should be assigned particular tasks and all the queries of the staff should be cleared.Communication both internally and externally have to be clear. Also as t he improvements happen, they should be conveyed to its customers with a due apology and a guarantee that nothing as such would happen again. 2. What do they need to learn from this crises? a. Staff inputs should be taken into consideration, and have to be duly dwelled upon as they are the people who run the terminal. b. The staff has to be informed about everything at all point of time. Internal Communication is very necessary. Also it should always be put across in a very positive and strategized away.Every problem needs to be conveyed, how it is conveyed should be thought about. c. The management should not shy away from its responsibilities. BA has a reputation to live up to. What they communicate and how they communicate is important. They just can hide when a crises rises up. There by next time around, their PR and Communication strategies should be in place to match every problem. d. A check should be kept on operations at all times. Also technicians should be on alert if any system fails. A contingency plan should always be ready with management. e.Also all necessary information should be conveyed to its customers and the media at the right point of time. The information Desk should be active and fully aware of every situation. 3. What do they need to do to restore their reputation and put things right with their customers? The opening of T5 was a huge embarrassment to BA and a Humiliation for BAA. What should have been an opportunity to rehabilitate Heathrow as one of the world’s greatest airports turned into a nightmare of Delays, passenger confusion and chaos. Five days on, 250 flights were cancelled and there was still a backlog of 15,000 baggage’s. a.Firstly, The BA and BAA collectively should face the crises and at the earliest solve all technical and human problems. b. Since everything is already out in the open, they should publicly apologize and count on its built brand name to work for them. It has a reputation and everybody make s mistakes. So rather than shying away, they should openly ask for another chance. c. All its customers should be compensated. Free air tickets, discounts, stay and living vouchers etc should be given to its passengers on case to case basis. d. A whole new PR strategy should be employed, which caters to image building and customer satisfaction. . Communication should be opened, the media and the public should be fully aware of why the crises happened and how they are being corrected to now suiting its customers. f. A whole new Advertising and Marketing strategy should be launched to repair the damaged reputation and attracting its customers back. g. Heathrow Airport is an integral airport, also BA has goodwill. That should be taken into account to re-construct its current mistake. h. Management should publicly and personally apologize to regain customer confidence. This are my findings and interpretations of this particular case study.

Comparison Between the Analects and Confessions Essay

Comparison between the Analects and Confessions Both St. Augustine’s Confessions and Confucius’s Analects are important teachings that have great influence on people around the world in the ancient time and nowadays. Both doctrines discuss ethical values of the society back in the time as we can find some similarities between the two. However, there are significant differences between Confucius and St. Augustine’s experiences and believes since they are living in different environment at time period. Their profound differences are the factors that contributed to shape the distinct cultures between the West and the East today. Confucius taught us to love others from the within the family to everyone else in the society. A man’s†¦show more content†¦Augustine openly criticized his family’s wrong because God was his heart and the only truth (II, 5). Another difference between Analects and Confessions is the different believes about one’s self and the Truth. Confucius believed that the Truth of life, ren, was the virtue and benevolence of human; while St. Augustine believed that God is the Truth, the heart of goodness (Confessions, II, 5). In the teachings of Confucius, Analects, there was no specific God; Confucius focuses on the men himself and as his character develops within the society, as He believed that â€Å"it is Man who capable of broadening the Way† (Analects, XV, 29). Confucius believed in the importance of rites and ceremonies. A gentleman according to Confucius should be aware of his action and be thoughtful. For example, he should avoid a certain colors and materials for clothes on different occasions (X, 6), or he should not sit when his mat was not straight (X, 12). On contrary, St. Augustine believed that one should only be obedient to God since He was the only Truth. St. Augustine, as other Chris tians, believed that God created this world and created men with his image, so that men must look up to God, turn to him for forgiveness; He then would protect His people, and they would no longer suffer (Confessions, IV, 31). Although there are differences between the Analects and Confessions, they have a common belief in treating others in the society; both teach peopleShow MoreRelatedComparing St. Augustines Confessions And Confucius1065 Words   |  5 PagesMonday and Wednesday 7-8:15am 8 November 2017 History Term Paper Both St. Augustine’s Confessions and Confucius’s Analects are influential teachings that have a vast influence on people around the world in the ancient time and currently. Both doctrines discuss ethical values of society back during the time they were written and leads us to find some similarities between the two. There are substantial distinctions between Confucius and St. Augustine’s experiences and beliefs since they are living in different