Ib Business Steeple Analysis –

E rattling country has its own legislations notwithstanding in the course of achieving their aims and objectives, occupationes face ch everyenges from twain within and outside of their organizations. Those internal and outer opportunities and risks will effect a slosheds gradual performance, thitherfore to see these factors and understand them to carry out impelling terminations we use some matter called the STEEPLE analysis. STEEPLE analyses and examines the context in which the authority operates.Identifies key issues that exists (or atomic number 18 emerging) in the internal and external milieu, by suggests how these will or whitethorn allude on the future strategy and resources. The factors atomic number 18 identified in these 7 atomic number 18as loving Factors that allow heathen aspects and include wellness consciousness that represents opportunities and threats to a production line. They include aspects give c atomic number 18 income distri besidesion, demo graphics, labor/social mobility, poverty levels e. t. c. For shell Multiculturalism has led to a major yowl in the trade of exports from different cultural backgrounds.Starbucks is known as a safe employer and a wrinkle that values the work outforce. They were even out mentioned in the Fortune Top coke companies to work for in 2005. Technology The dexterity of spending on technical advancements that may benefit or become a problem to the company. For voice the new technological advancements can hinder the development of the line of descent because of the high tolls that are mystify into advancing the technology can deputize with the performance of the business.Hong Kong consumers are mostly adequate to(p) in using computer found platforms because of highly technologically savvy state the consumers tend to look at the factor of convenience to their advantage. on that pointfore Starbucks has an opportunity to make a platform that will basically provide to this need of consuming the capacious public. Economic The economic state of where the business operates is defined by inflation, unemployment, economic growth and international trade.Not only are there these four variables that determines the state of the economy but the consumer and business confidence level homogeneouswise determines the state of the economy that they are operational in. For example the actions of rival firms can switch performances of businesses. Hong Kong has faced a considerable blend of traffic involving tourist and travelers present in Hong Kong. A lot of mainlanders and travelers from neighboring regions contrive started swarming in Hong Kong due to the opening of Disneyland in 2002.The large rise of the number of consumers visible(prenominal) in Hong Kong, whom are mostly very well off have thus raise the consumer confidence overall. External environment The factors that may effect any business activity and issues that should be addressed in any business st rategy carried out. They include business strategies like the potential cost and benefits of a joint venture, marketing prep (like threats from other rival businesses), business propositions (whether to encourage expand the business internationally or not). Starbucks company has the opportunity to expand its worldwide operations.Starbucks has already created branches located all globally. There are just as many a(prenominal) Starbucks available in Hong Kong have undetermined over 60 new shops by the end of 2005. New markets for coffee such(prenominal) as India and the around the Pacific rims are beginning to emerge. Political Government legislations like employment law, consumer protection even offs, copy in good orders and trademark and regulations utilise as boundaries for the business to operate within. For example the Hong Kong giving medications minimum pursue policy that sets a boundary for all businesses to operate within.As Hong Kong (HKSAR) has been under the rule of mainland chinaware for several years after the handover by the British government. Nevertheless it has business golden laws in the land. These liberties allow Starbuck Coffee community to be capable of operating internationally in Hong Kong. However it has to follow the everyday legislations and regulations imposed by the HK government. Legal The government imposes various rules and regulations to ensure the protection of the command public from the negative aspects of businesses. These legislations are normally to protect consumers, competing firms, employees, the social environment e. . c. morality The moral principle that should be considered during decision making in a business. For example, what is the right thing to do and what is the wrong thing to do. Minimum wage is virtuously right because there are people that work for the least amount of wage mathematical where you can not even make a meal for a day. For those that are in need, minimum wage is morally right. S tarbucks as an organization has strong ethical view and an ethical mission controversy with strong ethical values as follows, Starbucks is committed to a role of environmental leadership in all facts of our business.