Gardenia Marketing Plan - 7095 Words

TABLE OF CONTENTS Pages Executive Summary 5 Company Introduction 5 Gardenia’s Mission Statement 6 Marketing Objectives 6 Qualitative Objectives 6 Quantitative Objectives 6 Market Overview 7 Market Structure 7 Market Potential 7 Market Size 9 Marco Environment 10 Demographic 10 Economics 10 Socio-cultural 11 Micro Environment 11 Marketing Intermediates 11 Media 11 Competitors 12 FairPrice 12 SunShine 13 Internal SWOT Analysis 14 Gardenia 14 Strengths 15 Weaknesses†¦show more content†¦There are 79 vending machines located at residential areas and school in Singapore currently.† Gardenia is still having a very healthy reserve revenue of SG$19.5millions for the financial year 2009 compared to SG$15.4 million in 2008. This allowed Gardenia to continue operating with stability in the bakery market Gardenia’s Mission Statement QAF is the parent company of Gardenia and its mission is to be the leading importer and distributor of a wide range of international food brands. We are committed to enhancing shareholder value by strengthening our market position, expanding our operations and distribution networks, providing consumers with quality healthy food options, and developing strategic core businesses. Marketing Objectives Our group’s goal is to make wholemeal bread become a staple food by turning it from a want into a need by consumers. Therefore the company plans to, Qualitative Objectives Encourage young adults to not skip breakfast and that having a nutritious breakfast improves their well-being. Choosing our wholemeal bread gives them extra perks. Instill deeper brand recognition in such that consumers are subconsciously aware of our brand when using our product. Quantitative Objectives Convert non-wholemeal bread consumers, specifically white bread consumers to wholemeal bread consumers with a 20% increase inShow MoreRelatedGardenia Bakeries Case Study1177 Words   |  5 Pagesreport This is a strategic marketing plan for Gardenia Bakeries (KL) Sdn Bhd to sell their product â€Å"Auntie Rosie’s Natural Pandan Kaya† to the country â€Å"Australia† in the state of â€Å"Sydney†. 2.0 Overview of Gardenia Bakeries Sdn Bhd 2.1 General Information of Gardenia Bakeries (KL) Sdn Bhd In 1969, an American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery. Gardenia was then born. 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